The age of the budget hotel is upon us. Today's Global Traveller special report in the FT includes a column by Alan Parker, chief executive of the Whitbread Group. Premier Inn, the UK's largest hotel chain, is owned by Whitbread.
Parker observes general growth in "budget" brands and services, which includes:
Yet there remains huge potential for additional growth.
And this room for growth has many components. Tough economic times are driving business travelers to stay at budget-friendly hotels. The mass cultural turn toward travel bargains—which continues to fuel the market for low-cost air travel—remains strong. The future is rosy for budget hotels.