I'm no purist when it comes to travel. On four occasions, I've booked
truly inexpensive flight/hotel packages that I very
much doubt I could have assembled for less on my own. And though I prefer places that are off the beaten path, I appreciate mass tourism and enjoy some of the most heavily trafficked tourist destinations around.
But in all my years of travel I've only once used a travel agent—back in 1998, when I sought to obtain a visa to visit Russia while living far from the nearest Russian consulate. Outside of contexts in which visa procurement or itinerary development is extremely difficult to arrange without specialized guidance, I can't imagine why I'd ever rely on a travel agent.
In fact, there is less and less of a need for even inexperienced travelers to rely on travel agents. Guidebooks and online research will answer most questions that prospective travelers have, and it's easy to book and make reservations online without ever needing to rely on an intermediary.
I've been polling people over the last few months about travel agents, asking about past or continued reliance. The only people I've come across who use travel agents regularly are traveling with vastly larger budgets than mine, and they're visiting places with poor tourism infrastructures.
It's also not clear to me that it's financially worthwhile to enter the field. On Nevis in February I met a hotel manager who previously ran her own travel agency. She told me that she saw the writing on the wall years ago and fled to hospitality. She suggested that, given the sharp reduction in commissions commanded by travel agents, the only reason to become a travel agent was to obtain reduced airfares and hotel rates. Salaries aren't exactly massive, either. According to a 2006 Travel Institute survey, frontline travel agents in the United States make an average salary of $31,115, while agency managers average $43,130. (These numbers, I assume, are three years old.)
Even the key credentializing organizations within the global travel agent industry, like IATA, are losing their centrality. Mexican travel agencies, to offer one example, are rebelling against IATA. According to this article, written last month, there were 5200 IATA-accredited travel agencies in Mexico in 1994. In Mexico today, there are only 1500 travel agencies with IATA accreditation—and another 1300 operating without it.
Certainly, travel agents have a future in many fields. Adventure travel, business travel, group travel, and other types of specialized travel will continue to benefit from experts who have insider knowledge and can get various arrangements booked quickly. But for most travelers—at the very least, most travelers in countries with relatively few bureaucratic obstacles for tourists—travel agents increasingly seem as if they inhabit a parallel yet quite antiquated universe.